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American Cancer Society’s “Real Men Wear Pink” October Campaign

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American Cancer Society’s “Real Men Wear Pink” Campaign


October is national Breast Cancer Awareness Month and two years ago, American Cancer Society created a campaign entitled “Real Men Wear Pink.” Cancer is the #2 leading cause of death worldwide, with breast cancer being the second leading cause of cancer fatalities.  Breast cancer doesn’t just affect women. Thousands of men are diagnosed with the disease in the US every year. And so are more than 240,000 of their daughters, wives, mothers, sisters, and friends. This is why they are recruiting men to fight breast cancer through “Real Men Wear Pink,” and this month brings together a distinguished group of community leaders to assist in this effort.

Over $400,000 has been raised in these past two years and the assembled group of gentlemen for this month-long campaign will do all they can, even in the face of the pandemic, to bring in much needed dollars for American Cancer Society to do its good work. Leisa Holland-Nelson is chairing the event for the second year and joining her this year is Barbara Van Postman.

Just a few of this illustrious group of 32 fundraising giants include: Ari Alexander, David Gow, Bob Bowman, Marty Lancton, Chris Venegas, Dan D’Armond, Steve Winter, Cecil Shorts, Johnny Bravo Holloway and Michael Trevino.

To donate to this worthwhile cause for any of the candidates, please WEAR PINK THIS MONTH and visit their fundraising link at Donate here.

<a href="" target="_self">Scott Evans</a>

Scott Evans

Social Book Contributor

Scott Evans is a native Houstonian and the Publisher of The Social Book. His career has included success as a musician, management consultant, public relations firm owner, and technology consultant─all of which have injected him actively into the social scene for many years. Drawing on his musical background, in 1992 Scott co-produced a double CD called "Voices for Life" benefiting AIDS charities featuring Houston artists and highlighted by a music video of 200+ local celebrities singing Scott's original composition "Shades of Gray." Scott has hosted numerous events over his career and believes his best quality is his ability to make people feel a part of something special. (Photo: D. Jones Photography)
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