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Nutcracker Market’s 40th Annual Event Goes Virtual

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Nutcracker Market Goes Virtual and this time it’s for a month!

Due to issues with COVID, the 40th annual Nutcracker Market will go virtual this year. Originally set for November 11th-15th, the new date is now November 11th-December 11th. Houston Ballet Nutcracker Market released a statement late this week, which stated, “Despite our best efforts, there simply was not a feasible way to host a safe event at the level that our merchants and shoppers expect and deserve. While we remained hopeful for our event to continue as planned, this is the best decision for the health and safety of everyone involved.”

This event is the largest single fundraiser for the Houston Ballet and extends to a month-long event for online shopping. Since 1981, the event has raised more than $74.2 million for the Houston Ballet.To date, more than 200 merchants have signed up to participate. Early-bird shopping will be available for $30 on Nov. 11th. After that day, the market will be available at no cost to all shoppers through Dec. 11. More than 107,000 shopped at the market last year, spending more than $20.4 million. About $5.4 million was raised for the Houston Ballet. Pandemic issues brought the same difficult situation to the Nutcracker Spring Market, which was launched in 2019 and usually held in April. It was moved online as well.

Once the Nutcracker online goes live, customers will be able to look at a map of the floor plan, just like you were shopping at the physical event. Customers will also be able to chat and post online about their favorite vendors.

More details can be found at

<a href="" target="_self">Scott Evans</a>

Scott Evans

Social Book Contributor

Scott Evans is a native Houstonian and the Publisher of The Social Book. His career has included success as a musician, management consultant, public relations firm owner, and technology consultant─all of which have injected him actively into the social scene for many years. Drawing on his musical background, in 1992 Scott co-produced a double CD called "Voices for Life" benefiting AIDS charities featuring Houston artists and highlighted by a music video of 200+ local celebrities singing Scott's original composition "Shades of Gray." Scott has hosted numerous events over his career and believes his best quality is his ability to make people feel a part of something special. (Photo: D. Jones Photography)
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