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The Social Book's 2018 Launch Party does Houston and TEXAS Proud!

The Social Book 2018 Launch Party

“The River’s Lazy, but Houston is Not!” ~ #HoustonStrong #TexasProud
Produced by PDV Special Events in partnership with The Social Book

celebrating the twenty-third anniversary edition of The Social Book

Thursday, January 4, 2018

Marriott Marquis Houston, Texas Ballroom


Houston, Texas—The Social Book, a comprehensive calendar of Houston fundraising events, unveiled the 2018 edition at its annual launch party. The Social Book‘s owners Scott Evans, Jeff Henry and Sami Shbeeb welcomed more than 600 guests to celebrate the grand occasion of its 23rd anniversary edition. The Social Book partnered with renowned event coordinator Paul-David Van Atta and his company PDV Special Events for a night filled with food, song and entertainment galore.


VIP guests gathered prior to the main event for a private reception hosted by Nan & Co. Properties / Christies International Real Estate honoring Houston Treasures honorees [see list below], which were introduced on-stage by celebrity socialite and television personality Warner Roberts, founder and creator of “Houston Treasures”. Guests nibbled hors d'oeuvres by Marriott Marquis, sipped wines by Barefoot Wines & Bubbly and enjoyed selections from Richard Brown Music’s String Quartet. Stage Directions produced the VIP experience light/sound/video, including atmospheric water vapor haze.


The 2018 “Houston Treasures” honorees, previously announced at a gala dinner on December 3rd at JW Marriott Houston Downtown, (many of whom were in attendance) are: David Adickes (attended), Frank Billingsley (attended), Marie Bosarge (attended), Gayla Gardner (attended), Carmen & Harry “Butch” Mach (attended), Dr. David Poplack, Rachel Regan, Cyndy Garza Roberts (attended), Susan Sarofim, Virginia Steppe (attended), Marcy Taub Wessel and Henry J.N. “Kitch” Taub, and Leticia & Steve Trauber (attended).


The Houston and Texas décor throughout the ballroom space was courtesy of Let It Fly Events and their touches were everywhere—from iconic Texas metal sculptures of boots, cacti,  and horses to oil derricks and cowboys. Their sister companies Monte Carlo Casino (provided casino tables) and Lone Star Exhibits (provided the “HOUSTON” and reclaimed wooden walls) kept guests active and entertained all night.


GTX Productions was the heart of the main event, where they “set the stage” for all to see and hear—showcasing their video wall, sound and lighting for the ballroom stage. Paul-David Van Atta masterfully orchestrated the evening’s entertainment and the stage was filled with TEXAS talent!


Richard Brown Music and his orchestra played all evening and gave guests a vast array of musical styles, including well-known songs about Houston and Texas. Entertainers Pierre Alexandre, Bubba McNeely, and The Face Exchange‘s photographs were a huge hit as always. Gene Ruple and his company GR Services, an often-unsung hero performed the difficult job of draping the stage wings and vignette backdrops.


The Social Book was proud to unveil a new “must have” for all social events. A pop-up portrait studio, reminiscent of the renown “Vanity Fair” studio, at the Oscars, is now in Houston! We welcome #BE_SCENE to the event scene! Party themes inspire the set pieces and furniture. Professional lighting and photography complete the studio-quality portraits for event guests in under two minutes per shot. Houston photographer Jeff Myers created a Texas-themed setting, complete with a reclaimed wood floor, Texas-styled leather and animal skin furniture—with a Texas flag as the backdrop.


Eleven food and dessert stations provided the evening’s Texas fare. Guests lined up for: Benjy’s with Local Foods, Cakes by Gina, Chocolate Fountain Express, CULINAIRE Inspired Cuisine & Events, FUEL Kitchen & Health Bar, H-E-B, Marriott Marquis Houston’s elaborate food corral featured café tables, lounging furniture and yellow rose-fastened split-rail fencing , Ristorante Cavour, Sushic and Tila’s Taco Truck.


Wines and bubbly by Barefoot were a hit. 360 Vodka served its top-shelf eco-friendly traditional product, as well as Peach and Double Chocolate flavors. Hussong’s Tequila provided the Jalapeño Margarita station. Broker’s Gin (a prized British Gin) was our featured station providing a Texas Ruby Red Grapefruit “Gin and Tonic,” among other drinks. Ron Rio Rum, Triple Crown Whiskey and McCormich Scotch rounded out our bar offerings. As always, Silver Eagle Distributors stayed with the event theme and provided Bud Light, Stella Artois, Stella Artois Cidre and Texas-themed craft beers.


Notables in attendance and not previously mentioned were:  Nancy & Jose Almodovar (with Nan Properties-our VIP sponsor) Warner Roberts, Joann and Bill Crassas, Brooks Ballard (with Engel & Völkers-a Social Book sponsor) Walter Aymen, Mary Grace Gray, David Brown, Carol and Tom Sawyer, Betty & John Hrncir, Sidney Faust, Cora Sue and Harry Mach, Steve & Joella Mach, Yvonne & Rufus Cormier, Cliff and Angie Roberts, Vanessa Sendukas, Elsie and Les Eckert, Frann Lichtenstein, Hon. Bill King, Leisa Holland-Nelson, Vicki Rizzo, Mary Ann & David McKeithan, Sharon Michael Owens, Shawntell McWilliams, Alan & Roz Pactor, David Wuthrich, Linda Lorelle & Lou Gregory, Rachel & Dr. “Bud” Frazier, Brittany Zucker, Stuart Rosenberg, Sami & Danielle Shbeeb, Nino Shbeeb, Pam Lockard, Susan Soussan, Dayna Steele, Michelle Maresh, Angela Poujol, Lisa Erwin and many others.


The Social Book, a compendium of fundraising events, is an invaluable tool for individuals, companies and non-profit organizations. This book is a comprehensive red leather-bound binder, updated throughout the year with new event listings and a source book for Houston’s top companies. The cost for the book is $320.00 for the calendar year and includes website access and printed updates quarterly.